snowex about us

Our Story

The SnowEx® brand is for fearless and driven contractors, the ones who are ready to take charge, build a business, and make a name for themselves. Our gear isn’t just equipment; it’s a tool for empowerment. It’s for those who embrace the grind, value efficiency, and demand the best. SnowEx is built for those who take their hustle seriously.

HISTORY OF SALT SPREADERS TO FULL LINE

Since 1997, SnowEx has established a tradition of innovation, introducing productive and popular snow and ice control products. Headquartered in a state-of-the-art facility in Madison Heights, Michigan, SnowEx offers an extensive line of salt and/or sand spreaders and liquid brine sprayers. In 2015, the product portfolio expanded to include a full line of commercial snowplows.

While we design our gear for maximum uptime and minimal maintenance, we stand behind every hopper, spreader, sprayer, and plow with a premier warranty and a dedicated support team. We are continuously sharing our expertise to help the industry adopt smarter, more effective practices that keep our communities thriving.

Black and white line drawing of a vehicle from the front, featuring a snowplow blade attachment on the front bumper.

HOW A SPREADER IS MADE

Check out the behind-the-scenes footage of our poly hoppers manufacturing process from concept to completion.

LEARN PROCESS  /  BEHIND-THE-SCENES    /  FACILITY TOUR

WHY CHOOSE SNOWEX?

HELIXX Triple Threat

TRIPLE THREAT FULLY EXPLAINED

Choose to pre-wet granular material or apply direct liquid by adding a liquid kit (pre-wet tank, pump, and sprayer) and upgrade your setup to a triple threat.

ARTICLE

A person wearing gloves attaches a SnowEx Automatixx snowplow system using the easy-to-use Automatixx Attachment System, standing by the front of the vehicle with the system’s logo clearly visible.

EXCLUSIVE AUTOMATIXX® ATTACHMENT SYSTEM

Hook up your plow in just a few quick and easy steps, from the comfort of your cab. This snowplow attachment system isn’t just fast, it’s automatic.

WATCH VIDEO

Scrape Maxx Now Standard

SCRAPE MAXX™ DOWN-FORCE

STANDARD on all truck plows, providing downward force to bust through hard pack and maximize to-the-pavement scraping performance.

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A DOUGLAS DYNAMICS BRAND

SnowEx is proud to be a part of Douglas Dynamics, North America’s premier manufacturer and upfitter of commercial vehicle attachments and equipment. Innovating products for more than 75 years, that enables contractors to perform their jobs more efficiently and effectively and allows businesses to increase profitability.

Employment Opportunities

Douglas Dynamics logo featuring two stylized blue D shapes above the company name in bold black capital letters, symbolizing innovation, on a white background.

MEET TAYLOR, ROTOMOLDING EXPERT

Taylor, our Plastics Project Engineer at Madison Heights, takes us inside the rotomolding process where science meets art to shape our spreaders.

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MEET DANNY, SHIPPING SUPERVISOR


With 7 years on the team and a strong work ethic that doesn’t quit, Danny Bozek shares what drives him both on the job and out in the field plowing.

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A person wearing a black cap, glasses, and gloves operates a large red metal bending machine in a workshop, holding a perforated metal sheet. An American flag is visible in the background.
A woman wearing safety glasses, gloves, and a purple headscarf smiles while working in an industrial automation factory with equipment and control panels in the background.
A person wearing gloves and a cap works on assembling or repairing a large metal industrial machine in a workshop equipped with various precision tools.
A smiling person wearing safety glasses and gloves holds metal rods next to open cardboard boxes in a warehouse, with shelves of organized bins and equipment in the background.
A man in a backward cap and hoodie smiles while standing near a large green dumpster. In the foreground, an overflowing black trash bin contains cardboard and wood scraps. Safety signs are visible on the dumpster.
Several people work together assembling machinery in a factory. Wearing safety glasses and gloves, they focus on their tasks among conveyor systems and industrial equipment in a brightly-lit workspace.
Close-up of two durable metal SnowEx Renegade spreaders on a wooden pallet, with labels visible on their sides, in an industrial setting.